上个月的某些时候,我扔掉了 Twitter 官方客户端,用上了第三方的 Tweetbot。第三方的客户端没有广告、使用时间顺序排列内容1,这些好处不言自明。
但最有趣的是,第三方客户端基本上不会推送 “猜你感兴趣” 的内容,这大大降低了我刷推的阻力。我不对 Twitter 的算法和团队理念做揣测,但很多被 Twitter 算法推荐的内容空洞无聊,往往让人看了生气总忍不住要去辩驳两句。在第三方客户端里,我的 timeline 只有我关注的人,以及少数情况下他们的转发内容。
其实 Twitter 的算法能成这样也不难理解。《华盛顿邮报》之前就有一篇关于 Facebook 内容推荐算法的报导——
[…] Facebook found its answer in the algorithm: It developed a new set of goal metrics that it called “meaningful social interactions,” designed to show users more posts from friends and family, and fewer from big publishers and brands. In particular, the algorithm began to give outsize weight to posts that sparked lots of comments and replies.
The downside of this approach was that the posts that sparked the most comments tended to be the ones that made people angry or offended them, the documents show. Facebook became an angrier, more polarizing place. It didn’t help that, starting in 2017, the algorithm had assigned reaction emoji — including the angry emoji — five times the weight of a simple “like,” according to company documents.
所以啊,别被算法裹挟了。如果你想有更好的刷推体验,推荐 Tweetbot 给你试一下2。它还有一些静音、过滤的功能,我当时看腻了乌克兰局势静音了一些推主几天,还挺好用的。
不过话说回来,如果用 Twitter 来看片,官方客户端的主动发现功能则是再好不过了。